Project Information

The Big Deliverable

In 12 weeks, my end-goal was to present the best design components so the company can utilize these for improved sales leads

Underlying Issue

Past webinar or advertisement campaigns did not meet expectations in terms of leads and conversions, but why...

The Solution was to

Provide design aspects and components so designers can utilize for impactful leads: conversions, clicks, and potential business deals

The Solution was to

Provide design aspects and components so designers can utilize for impactful leads: conversions, clicks, and potential business deals

My Process to Discover

I examined successful patterns from previous campaigns and identified the reasons why they were effective

My Process to Document

With amount of data, I carried out various A/B tests on actual campaigns to test my hypothesis and gather additional metrics

Presenting the Successful
Design Factors

Collaborating with third-party testing companies gave me insights into the design elements to incorporate in future campaigns

Presenting the Results

Testing these new design elements in actual campaigns resulted in a successful outcome, with an increase in leads

My Learning Curves

Listening to users is important. Understanding who they are and why they chose Juniper Networks helped me determine which design elements to narrow down and focus on

A Hell of an Experience During
the Pandemic

Even during the pandemic, my time at Juniper was amazing. I gained a better understanding of product analysis and valuable resources from its employees